I met Alexi recently at a convention in New Orleans, and couldn't remember the last time I saw someone with such energy and enthusiasm. She gave me a copy of Balls! and I read it through on the plane home.

I think she's somehow managed to package her personality to a great extent in this quick read, and I was forcefully impressed with one message: to get your enterprise noticed ahead of the pack, you need a positive, pro-customer attitude, but also some temerity and you have to give yourself permission to be a little outragious. Just that single lesson, which for me translated into creating attention without spending tons on advertising, was worth it.

So I've ordered a few more for my friends in the same business (but not for my competitors!)

T. R.

I met Alexi recently at a convention in New Orleans, and couldn't remember the last time I saw someone with such energy and enthusiasm. She gave me a copy of Balls! and I read it through on the plane home.

I think she's somehow managed to package her personality to a great extent in this quick read, and I was forcefully impressed with one message: to get your enterprise noticed ahead of the pack, you need a positive, pro-customer attitude, but also some temerity and you have to give yourself permission to be a little outragious. Just that single lesson, which for me translated into creating attention without spending tons on advertising, was worth it.

So I've ordered a few more for my friends in the same business (but not for my competitors!)

T. R.

I love case studies, so I was predisposed to like this, but I loved the blend of practical information and case studies. Its the kind of read that is quick, but sticks with you. I thought that it pulled together the concept of CRM for sales and account management in a way that was very helpful.

I love case studies, so I was predisposed to like this, but I loved the blend of practical information and case studies. Its the kind of read that is quick, but sticks with you. I thought that it pulled together the concept of CRM for sales and account management in a way that was very helpful.

This is a terrific book about marketing. It's also an inspiring book about passionate, creative risk taking. The stories & case studies provide insight into some of today's great success stories.
I also found some very handy tips for creating committed customers and managing those realtionships. Tips like, Always deliver gifts in person, remind us that people, not products or even companies, make us successful human beings.
I highly recommend this book to ANYONE who ever has to meet with a client.

Balls! was not only a fun read but also intelligent and witty! Alexi did an amazing job of making the stories practical and still very enticing. I loved the snag the ideas section, and I can't wait to apply some of them to my new job!

This book is a fast read with a lot of energy. I picked up a lot of ideas for a new business.

This is a terrific book about marketing. It's also an inspiring book about passionate, creative risk taking. The stories & case studies provide insight into some of today's great success stories.
I also found some very handy tips for creating committed customers and managing those realtionships. Tips like, Always deliver gifts in person, remind us that people, not products or even companies, make us successful human beings.
I highly recommend this book to ANYONE who ever has to meet with a client.

Balls! was not only a fun read but also intelligent and witty! Alexi did an amazing job of making the stories practical and still very enticing. I loved the snag the ideas section, and I can't wait to apply some of them to my new job!

This book is a fast read with a lot of energy. I picked up a lot of ideas for a new business.