* An eye-opening compendium of real-life PR disasters from around the world * Telling tales from the worlds of politics, sports, music, business, media and big brands Up to 70% of all media editorial that we read, watch or hear emanates from PR sources: yet PR consultants are pilloried as spin doctors and propagandists. With its undeniable influence, how has PR become almost synonymous with 'disaster'? Simply because the consultant's job is fraught with potential pitfalls. From top celebrities who publicly criticize their sponsor's products to corporate photocalls that were a disaster waiting to happen, Talespin entertainingly exposes the world's most infamous, and also some previously unreported, PR disasters, including: Martha Stewart's insider trading scandal; Dow Corning breast implants; Starbucks and 9/11; Coca-Cola and Pepsi -- pollution in India; Nestle and Ethiopia's debt; The unsafe Ford Explorer; Berlusconi and his Nazi jibe; Ford tyres; Vodafone and the streakers; Esso Australia crisis; McDonald's McLibel case; Wan Dan and the China News Agency; Tony Blair and the David Kelly affair; Kobe Bryant assault; The Sydney Olympics; Proctor & Gamble and Satanism; Microsoft's Windows XP; The British Royal Family; Abercrombie & Fitch's thongs |
