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Knowledge@Wharton on Building Corporate Value |
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| Publisher |
| Wiley |
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| Published |
| October 2002 |
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| ISBN |
| 0471008303 |
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| $29.95 |
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List Price |
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| $20.37 |
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OUR PRICE |
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| Sales Rank: |
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656,674 |
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| AVAILABILITY: |
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| Usually ships in 24 hours |
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Modern Strategies for Building Corporate Value the Old-Fashioned Way Regardless of the e-commerce initiatives your business has undertaken, it should be increasingly clear that you’ve barely scratched the surface. Knowledge@Wharton On Building Corporate Value takes you beneath the surface to reveal what the Internet can truly do for your business, then shows you how today’s most innovative firms are already doing it. Knowledge@Wharton On Building Corporate Value clearly explains how you can integrate the Internet into every aspect of your business as it reveals techniques for: - Using Internet tools to create and manage enduring brands
- Understanding and managing risks created by the Internet
- Pursuing strategic alliances to support your company’s goals
The Internet hasn’t changed the time-honored rules of value. It has, however, radically impacted the ways in which your company can pursue that value. Knowledge@Wharton On Building Corporate Value will show you how to use Internet tools and concepts to generate competitive benefit and value the old-fashioned way–by locating customers, learning what they want, and providing it in the most efficient ways possible. |
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Product Reviews |
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| Review this item. Coming soon! |
| Average rating: 3.0 |
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| Knowledge@Wharton is great, but this book is shallow! |
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Rating |
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| December 5, 2002 |
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If you're impressed with platitudes, by all means read this book. It's amazing how obvious some of the recommendations are. "Target profitable customers, and avoid unprofitable ones." "Form a consistent corporate strategy, and stick to it -- until, of course, the time comes to abandon it, and then abandon it." Wow. Deep stuff. If the authors had spent more time explaining how to know when to change strategies, rather than focusing on hindsight, this book could have been powerful. It's a shame, really. Singh and Clemons have published much deeper research in strategy and MIS journals. Knowledge@Wharton is free to subscribe to, and quite interesting, but there's no need to pay for two-year-old stuff. |
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