Though the magazine does have the MLM and "You To Can Get Rich" articles, it has validity. You can do anything if you find the right thing, something your passionate about. I've found the articles may not always fit my exact situation, but I can extract what is meaningful or useful to fit my unique situation or business needs. Isn't that the main goal here? You have to find it, no one is going to hand it to you. Do the research and the work and ask for mentoring. Follow up on the leads and ideas they give you. I truly enjoy this magazine. Carpe Diem.

I read this at Stop and Shop each month, hoping it'll get better. Each month I hope desperately for some pertinent, relevant, or just plain mildly useful business hints and tips... and they are just not forthcoming.

For someone who is interested in starting a franchise, (think vending machines) or one of those "dear friends, you too can be a millionaire! First send me all your money" businesses, also referred to as MLM (multi-level marketing) this magazine would be a gold mine.

For a business owner who is looking for some serious help? Don't bother! I am wishing for a subscription to American Venture... now there's the ideal entrepreneur's magazine!

It's funny because I didn't realize how useless this magazine is for me until i read some of the other reviews here. I'm about half-way through an already paid for 2-year subscription to this magazine. I always make sure to keep my copy of each issue because somehow it feels like it holds some important information that will propel me forward as an entrepreneur. I have their website listed in my Favorites. Cause I'm a big time businessman who gets a magazine called "Entrepreneur" for entrepreneurs like myself. Yeah right! The truth of the matter is the magazines are perfectly stacked and in mint condition because as soon as I've flipped through it once, subconsciously I realize there's nothing of value there. A lot of ads with get-rich quick schemes. A list of 500 franchises. Blah blah blah.

Business 2.0, Wired, Inc., Fast Company, Investor's Business Daily, The Wall Street Journal. These are the business magazines and newspapers that give today's entrpreneur a thorough guide to "the jungle".

Entrepreneur? Just a fancy-sounding title. And soon to be a stack in the recycle bin.

And as far as motivation goes, I get more by flipping through an issue of Robb Report than I have ever gotten by reading any one article in Entrepreneur.

This magazine is great just for keeping the spirit. It's filled with many success stories. But hardly any of those success stories include the details that led them into success. It's also extremely geared towards franchising. Every other article, and every other ad is about franchising. I have a one year subscription and at this point I'm bored. I'll keep the subscription, but it's highly unlikely that I will renew next year.

I recommend this magazine for beginners looking to to re-light that entrepreneurial spirit. This magazine is not for people who are already a little knowledgeable in business and entrepreneurship.

Although in the last few years they've tried to revamp themselves to be more than a "get rich quick" rag, Entrepreneur is not a spectacular, fresh, or innovative magazine to be pedestaled or held in high regard. Any one with the littlest ounce of business acumen will quickly find Entrepreneur Magazine to be rehashed business topics and fluffy entertainment.

I'm a business magazine junkie. As I read the magazines, I tear out any useful information I may want to read again later. I rarely find anything I don't know about in Entrepreneur, and I usually read the magazine in twenty to fourty minutes. Usually, I feel I wasted my time.

If you're looking for a magazine of entrepreneurial entertainment and personal stories, get Entrepreneur.

If you're looking for a magazine full of hours of spectacular information and knowledge, get yourself a subscription to Business 2.0 (in my opinion, the best in this genre).

The best thing about business and trade magazines is that they may be tax deductible as a business expense. (Of course, check with your tax advisor first.)