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e-Business Intelligence: Turning Information into Knowledge into Profit |
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| Publisher |
| McGraw-Hill |
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| Published |
| October 2000 |
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| ISBN |
| 0071364781 |
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| $27.95 |
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| $18.45 |
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It is widely acknowledged that businesses today must harness the Net to effectively utilize the myriad details they glean from--and then pass around to--their various stakeholders. But how best to do that? e-Business Intelligence, by the head of a global company that helps others develop such efforts, lays out a variety of interrelated methodologies already in use by pioneering corporations around the world. In doing so, author Bernard Liautaud explains how to move from data (the extensive raw stats to which most contemporary firms are privy) to information (the proper context in which they must be applied) to intelligence (the collective knowledge from which appropriate actions are initiated). Liautaud shows how companies like Eli Lilly, MasterCard, and British Airways have created electronic relationships among employees, suppliers, consumers, and business partners to boost marketing, customer service, quality control, purchasing, and other activities. He explains how internal "information democracies" allow them to instantaneously distribute pertinent details throughout their organizations, while external "information embassies" facilitate the rapid transfer of pertinent facts to outside constituencies. To help readers develop their own individualized strategies, he presents specifics on gathering "customer intelligence," sharing product information, optimizing supply chains, and performing other critical tasks. --Howard Rothman |
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Product Reviews |
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| Review this item. Coming soon! |
| Average rating: 3.4 |
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| No business intelligence, just business promotion |
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| November 26, 2002 |
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While doing periodical research on the business intelligence subject, I found this book as a new acquisition at the university library; sorry, but it is a long white paper on the advantages and why to use a software tool for doing business intelligence, never minding about any data/facts that may be found out of the bits and bytes world: Informal sources? External data? Competitor intelligence? Who cares, if you want a 360° view of your customer, don't need more than a computer and some software--at the end, culture, attitude and pure business sense seem like a waste of time. Suddenly, I discovered why this bothered me: The autor is one of Business Objects' top executives! Now, it all made sense: It is like other books written by people who need to sell a product (and Business Objects is a good seller indeed) so writting down their way of seeing the world gets them a guruesque position in front of their customers and prospects. If you need to really learn about business intelligence, don't bother reading it: you can find lots of free white papers that cover the same subject in the BI software vendors web sites. Trying to understand business intellingence as something that needs nothing more than a software tool, leaving behind all the intelectual and analytical work to do, is equivalent to define mathematics as the use of a scientific calculator. |
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| The French are giving us Business 101 for the 21st century! |
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| April 4, 2001 |
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I have not generally recommended a business book for several years, and never anything French, but... With all the books about e-this and e-that, you tire quickly of the torrent of buzzwords and cliches endured to read anything about sharing data on the internet, make better use of corporate data, new business paradigms, etc. This book actually elucidates how you can leverage all the new and extant technologies going forward to great effect while staying grounded with recent case examples. Sounds simple, but try to find this information anywhere else. The business world will change immensely because of the internet and the exponential increases in both the amount of data available and the need for business intelligence. In the years to come, management, especially in highly competitive environments, will live or die depending on their understanding of the concepts aptly explained in this book. The best literature from France since Dumas! |
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