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Net Words: Creating High-Impact Online Copy

Net Words: Creating High-Impact Online Copy

Publisher

McGraw-Hill

Published

November 2001

ISBN

0071380396


$16.95		List Price

$11.53		OUR PRICE

Sales Rank:

43,285

AVAILABILITY:

Usually ships in 24 hours

A guide to creating copy that connects with customersand makes the sale

Advertising and promotion professionals have long known that, while bells and whistles may grab a customer's attention, words make the sale. Yet, nearly a decade into the Web revolution, E-commerce professionals are just now waking up to the fact that the usual high-tech, graphics-heavy approach to site design is bad for business.

Net Words explores the reasons why and makes a strong case for a revolutionary new approach to copywriting tailored to the unique demands of a powerful new medium. With the help of dozens of examples of successful and unsuccessful on-line writing, author Nick Usborne shows readers how to harness the power of the written word for the Web. Readers learn how to imbue a business with a distinctive on-line "voice" and use it to forge lasting bonds with customers, increase market share, and close sales.

Product Reviews

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Average rating: 4.2


Don't leave home without this book!		Rating

June 23, 2004

This book is a definite MUST HAVE for any website designer, newbie to web design and anyone and everyone who has an online business. Simple, easy to understand visuals compliment the text, which is written in a very simplistic manner. This book is wonderful - magnificent - excellent, and will help you greatly understand the elements of successful web design. I've used it to consistently update my own website, at: http://www.aei.dli.com If you don't have this book, you're missing out on your single-most-important investment in your professional life!


this is bad books		Rating

April 27, 2004

there is not enough information about my assignment .


worth a read		Rating

October 28, 2003

This broadly covers online copywriting. Nick does his best by speaking to "you" much the same way as your copy should. He also does a great job of showing you examples of good vs bad in the different writing attributes he teaches througout the book. The only part of the book which looses focus in my eyes is when he speaks of why the copywriter needs to write the copy. I felt like he was making a sales pitch for all copywriters. Other than that it was one of the best internet books I have read.


Without a doubt - the SINGLE MOST IMPORTANT book you need!		Rating

September 11, 2002

As an owner of an Internet business, this book has become our BEST REFERENCE that we have ever come across. Superbly written with the most helpful ideas and advice in 'plain English' that everyone can understand. Nick conveys his knowledge and expertise about writing online copy that WORKS in such an easy to understand way, that it can actually DOES WORK. This book is a MUST HAVE for anyone that owns a web-based business. Out of the several books we have read regarding online copy, especially SUCCESSFUL online copy, NET WORDS is the only one we've found to be the most comprehensive, offering such valid examples. Thank you Nick for writing such a valuable resource for everyone. A definite AWARD-WINNER!


A must-read for Web developers and content providers		Rating

January 16, 2002

Many web site designers, developers, and content providers place far too much emphasis on a site's design when it is really a site's content that motivates end users to take an action (purchase, subscribe, etc.) With Nick's common-sense (and entertaining) approach to web copywriting, Net Words is a book that will help everyone have a better web site. This is one of the few web books that will not leave my desk.

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