LONDON, July 25 /PRNewswire/ -- With the news that women who wear the wrong bra size could be damaging their breasts, Bravissimo, the retailer for big boobed women, wants to empower women with an understanding of how a bra looks and feels when it fits well, so they know what to look for themselves when trying on bras.

In order to help take the mystery - and fear - out of bra fitting, the retailer has launched an online bra fitting experience, available to view in The Perfect Fit section at http://www.bravissimo.com .

There are two options; a Quick Fit Guide, which gives short and simple tips on how to find a correctly-fitting bra, and the Full Experience, just as you would have in a Bravissimo store.

Bravissimo demonstrates how a bra that fits should look and feel, showing how the retailer chooses to fit simply by eye rather than the more complicated, and less accurate, method of using a tape measure.

Jacqui Jagger, Bravissimo's Customer Service Director, explains; "Finding the perfect fit is something everyone can do themselves once they know what to look for. At Bravissimo we aim to empower women with the knowledge of how a bra should fit. This is especially important because one size, brand or style doesn't necessarily fit or suit all. Boobs can vary in terms of volume, shape and even spacing of the breasts, so just like with shoes you really need to try a bra on before you buy it. Another tip is to put a fitted top on over the style you're trying so you can see the kind of shape it gives you."

Jacqui hopes the online video service will encourage more women to think about how their bra fits them and discover the benefits for themselves.

She adds; "Finding the right fit can transform the way you look and how you feel about yourself."

Bravissimo's three step check for the perfect fitting bra

    
    1) The strap around your body should be firm but comfortable.
       When you stand side-on at a mirror, the strap that runs around your 
       body should be horizontal and should not ride up at the back at all.
    2) The wires at the front should lie flat against your rib cage and
       should not dig in, rub or poke out at the front.
    3) Your breasts should be enclosed in the cups and you should have
       a smooth line where the fabric at the top of the cup ends and meets 
       your bust. You shouldn't have any ridge or bulging over the top or 
       sides of the cups, even if you are wearing a balconette style or lower 
       cut shape.

For further advice and to view the video, visit http://www.bravissimo.com/perfectfit/

Editor's Notes

Bravissimo provides a service to big boobed women to inspire them to celebrate their curves and feel good about themselves. The company stocks a wide range of pretty lingerie and a great range of bra-sized swimwear in D to K cup (28 to 40 back sizes). Bravissimo also has its own range of clothing and nightwear cut especially to flatter curves.

Bravissimo is dedicated to turning what may have been a negative experience of buying lingerie, swimwear and clothing into a fun, pleasurable one where big boobed women are offered a wide choice of styles and colours. At Bravissimo, the question is not 'what comes in my size?' but 'which one do I like best?'

To find out more or to view the range online visit http://www.bravissimo.com, call +44(0)1926-459-800 to request a free copy of the company's mail order magazine or visit one of the Bravissimo stores.