NOVI, Mich., April 16, 2012 -- - "American Ingenuity. World-Class Performance." This is the straightforward and forward-thinking theme of BrassCraft Manufacturing Company, as featured in a new series of print ads commemorating the company's 65th anniversary.

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With a tradition of American innovation and quality, each ad showcases a different BrassCraft(R) line of durable and reliable plumbing supplies, emphasizing that every product line featured is "built with pride and crafted with quality."

"BrassCraft Mfg. has a remarkable history of commitment to the American manufacturing tradition," says Marketing and Product Development Vice President Jeff Jollay. "Each of the product lines featured in the ads is designed, machined and assembled domestically."

"We're well aware that our professional plumbing customers take the subject of quality very seriously," says Jollay. "They just don't tolerate mistakes in manufacturing; nor should they. They trust American companies like BrassCraft Mfg. to deliver long-lasting and dependable products. And that's a trust that has resulted in our 65 years of industry leadership and continual growth."

With manufacturing facilities in North Carolina, California and Texas, BrassCraft Mfg. continues to invest in the most advanced design and manufacturing technologies for the creation of its thousands of high-quality products. These include a complete range of 100% no-lead compliant connectors, fittings, water stops and valves that meet the provisions of the Reduction of Lead in Drinking Water Act. This nationwide legislation becomes effective on January 4, 2014, but our customers can transition to a compliant-product inventory now, and secure an important competitive advantage. BrassCraft product packaging displays a checkmark to designate 100% compliance.

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a Masco Company, is a leading manufacturer of products for use in the new construction and repair/remodel markets. The company's promise to these markets, is reflected in the thousands of high-reputation plumbing products that are sold under the BrassCraft(R) brand. Founded in 1946, BrassCraft Manufacturing is an international corporation headquartered in Novi, Michigan with manufacturing and distribution facilities around the globe.

Geri Kostello BrassCraft, 248-374-3906,

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